Getinge is one of the 25 largest medtech companies in the world; a status too few are aware of. When they decided to harness their collective strength and bring all offerings under one brand, they asked Paradigm to help boost their communicative power with a fresh new identity.
Consumer power has been on people’s lips for a long time. Today, it’s become a reality. The digital revolution has made it is easier than ever for buyers to find information about companies and their services, and then share their opinions with other users in digital channels. As a result, brands now have a more business-critical role.