Preventing trafficking and prostitution in hotels

Continuing a collaboration of more than three years, we have helped the non-profit organization RealStars to launch the campaign ”Hotels against Trafficking” – the first of its kind in Sweden. 

To spotlight the problem of prostitution and trafficking in hotels, Paradigm created the concept “Fair Sex Hotel” for Hotel Flora in Gothenburg. We produced communication material to be used throughout the hotel, making it clear to guests and staff alike that the hotel was taking a stand against prostitution and trafficking.

A number of hotels throughout Sweden have now followed suit and implemented a CSR policy against trafficking and prostitution, including Scandic Hotel, Hotel Rival, HCK Hotels, and Hotel Clarion Post.