Proud sponsor and partner of Göteborg Hockey Club, one of Sweden’s coolest and most important sports clubs

Göteborg Hockey Club is a new concept. Based in Angered, the club not only promotes local female hockey talents but also gives girls a chance to try the sport for the first time. And their goal is ambitious: to be nothing less than the champions of the Swedish Women’s Elite League.

“Hockey is a sport that has always been dominated by men. With Göteborg Hockey Club we want to prove them wrong, while giving girls from different backgrounds a chance to come together,” says Monica Corell, chairwoman and one of the founders.

Photo: Stefan Karlsson

Photo: Stefan Karlsson

We wanted the visual design to convey strength, which is why we chose a logo of a roaring lioness. The metaphor is as simple as it is beautiful. Lionesses always hunt in packs.  

We wanted the visual design to convey strength, which is why we chose a logo of a roaring lioness. The metaphor is as simple as it is beautiful. Lionesses always hunt in packs.

 

Paradigm has helped promote Göteborg Hockey Club since the club’s inception two years ago by developing their visual identity, brand platform and sweater design. We are also one of the main sponsors, alongside former NFL pro Börje Salming and others.

“Getting this type of visibility has made a huge difference and things have happened so fast. The interest has been really high from the start and we’ve been getting a lot of good press. It proves that what we do matters. And this is just the beginning,” concludes Monica.