Arets_Byrå_2017_3

We are Paradigm, brand consultants on a mission: to guide your brand forward – and lift it higher – so you can achieve your most ambitious business goals.


 

Our offerings

 

Brand strategy and design are at the core of our offering. Our accomplished strategists work with you to define what your brand is all about, and then we create a plan for positioning it in the minds of your customers. And our skilled design team will help bring your brand to life and keep it relevant over time. 

 
 

Brand strategy

To position your brand in the minds of your customers, we help you define what it stands for, the promise it makes, and the personality it conveys.

Communication strategy

Don't try to say it all. In an era of information overload, precisely targeted communications will help your brand achieve the perception and relevance you want.

 
 

Design

The design is your brand’s face, a visual expression of its values. The right design communicates these values and keeps your brand relevant over time.

Brand activation

We bring your brand to life. Once the strategy is in place, we then put it into action across all channels. And we make sure that everybody in your company is on board along the way.

 
 

Naming

Company, product and service names are the gateways to your brand. Great naming can significantly boost awareness of your brand and its offerings. We take time to understand your brand, products and active markets to ensure naming strategies with long-term impact.
Read more -->

 

Paradigm in the news

Cap_Design.jpg

Cap & Design

Sweden's largest graphic design magazine featured our brand identity work for Getinge in issue no. 3 2017.

Göteborgs-Posten

"Building a strong brand needs to start from within". Our branding expert Thomas von Krusenstjerna was interviewed in Göteborgs-Posten (article in Swedish).

BrandNew

The American design blog BrandNew covered and reviewed our brand identity work for Getinge.