Brand strategy

Micro-moments: the new game-changer for brands

Micro-moments: the new game-changer for brands

Paradigm recently attended “The future of Marketing,” a seminar in Gothenburg headlined by Google. One interesting question Google posed was, “Which companies will be most successful in the future?” Google believes it will be those that can provide the information that customers and prospects need at any given moment of the day.

Proud sponsor and partner of Göteborg Hockey Club, one of Sweden’s coolest and most important sports clubs

Proud sponsor and partner of Göteborg Hockey Club, one of Sweden’s coolest and most important sports clubs

Göteborg Hockey Club is a new concept. Based in Angered, the club not only promotes local female hockey talents but also gives girls a chance to try the sport for the first time. And their goal is ambitious: to be nothing less than the champions of the Swedish Women’s Elite League.

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