Diverse building blocks

CLIENT

Södra Porten / Fastighets AB Regio

WE DID

Logotype // Visual identity // Icon system // Signage system // Web design // Web content // Templates // Sales material

When Södra Porten, a commercial area in Mölndal, was becoming slightly run down, the owners had to decide whether to tear down and build new or renovate. They went for preserving and repurposing the buildings since it’s by far the most sustainable option. In close collaboration with tenants and Okidoki Arkitekter, the entire neighborhood is getting a smart and modern do-over.

This also called for a new visual identity that reflects the exciting mix of diverse buildings. The differences were accentuated rather than played down. Each building was also given a name, a symbol and a distinct color. The silhouettes of all buildings were used as elements to shape a dynamic pattern. An updated wordmark, a blue main identity color and a new signage system keeps it all together.